The San Marzano winery was founded in 1962 by 19 like-minded grape growers in the Primitivo di Manduria DOC in Taranto province in western Puglia, Southern Italy. Their goal was to pool their resources and increase the quality of their wines by building a modern-day winemaking facility where they could vinify their grapes. Their business model was so successful that today, more than 60 years after its founding, the winery cooperates with more than 1,200 growers.

The area is one of Italy’s most ancient areas for the farming and production of wines made from Primitivo, the most popular Apulian grape variety in the world. Here, iron- and limestone-rich soils and the sea breeze, which constantly flows over the narrow peninsula of Puglia, create the ideal conditions for making wines with extreme freshness, food-friendliness, and aging potential.

San Marzano produces wines from a wide variety of local grape varieties, including also Negroamaro, Malvasia Nera, Verdeca, Susumaniello and Maresco, two once forgotten varieties that San Marzano has helped to revive. The wines regularly receive top rankings from Italy’s many wine guides, including the coveted Gambero Rosso Tre Bicchieri award.

The most iconic wine of San Marzano is Sessantanni, a barrel-aged Primitivo di Manduria, symbol of San Marzano’s way of thinking and working. Sessantanni changed the perception of wines from Puglia around the world.

San Marzano bears the pride of its place and its community, and positions itself as more than just a winery. It strives to be a lifestyle brand that embodies Mediterranean culture, joy, and celebration. Consumers simply love San Marzano for its authentic lifestyle and distinct identity. An artsy and experimental style that infuses wines with a unique personality that goes beyond stereotypes, terroir and even Puglia borders.
