Founded in Reims by Joseph Krug, a visionary and nonconformist man guided by a deep and rigorous philosophy, the House of Krug has always sought to transcend the traditional notion of vintage. His dream was to craft the best possible Champagne every year, regardless of climatic conditions.
To bring his vision to life, Joseph Krug paid meticulous attention to the unique character of each individual plot, honoring the individuality of every terroir and its wines. He also established a vast library of reserve wines from different years, enabling the creation of Krug Grande Cuvée each year — the fullest expression of his dream. Today, six generations of the Krug family continue to uphold this same passion, craftsmanship, and uncompromising pursuit of excellence.
To craft each new Édition of Krug Grande Cuvée, the Tasting Committee, led by Cellar Master Julie Cavil, meticulously examines around 250 wines from the year’s harvest, along with 150 reserve wines drawn from over 10 different vintages. Each of these 400 wines expresses the unique essence of a specific plot, allowing for the creation of a generous and harmonious composition.
At the heart of Krug’s craftsmanship lies Individuality — the art of treating each plot of vines, through the wine it yields, as a single, unique ingredient in the creation of Krug Champagne. Every year, the House of Krug celebrates this philosophy by paying tribute to a humble Single Ingredient. In 2025, Krug shines a light on a new ingredient: the carrot — a multifaceted root vegetable.
This choice is part of the Krug in the Kitchen initiative, which brings together Krug Ambassade Chefs from around the globe to explore the creative potential of this ingredient, offering a fresh culinary perspective to pair with Krug Grande Cuvée Éditions and Krug Rosé.
Maison Krug has long understood the influence of sound on taste perception, applying the notion of food pairing to music. To enhance the experience of its champagnes, today Krug presents music pairings crafted by a worldwide community of artists, as it continues to foster creative encounters.
Discover the story of your bottle with the Krug iD — a six-digit code engraved on the back label of every bottle. By entering it on Krug.com or scanning it via the Krug app, you can explore the unique characteristics of your Champagne: its blend, insights from Cellar Master Julie Cavil, food pairing inspirations, musical suggestions, and other exclusive anecdotes linked to your Krug.